Levantine is a packaging producer and supplier, part of Fouad Baayno Bookbindery, specialized in the creation of tailor-made luxury packaging solutions for the most prestigious brands in the region. Creative Punch was asked to develop the brand identity of this new entity, starting from the logo to various brand applications. Our brief was to create a brand that would build on the equity of Fouad Baayno while standing out as a leader and reference in the packaging sector.
A Kufic yet modern calligraphic logo icon is inspired by the isometric view of a package and is complemented with an elegant geometric pattern extracted from the logo and used subtly on various collaterals. The outcome is a high-end visual identity that balances between the modern and innovative aspects of Levantine, versus its artisanal know-how and tradition.