SOMEPLACE GREEN

Branding . Editorial Design . Art Direction

Someplace Green is a one-stop place to dress up urban spaces with bright colors and greenery, and a mission to keep nature in the city and let it rhyme with modernity. Creative Punch was asked to develop a visual identity that reflects the nostalgia-inspiration of the new brand and evokes the poetry of traditional Lebanese balconies, with their flower pots and greenery, rich in colors and scents.

We started off by creating a set of vintage-inspired illustrations around the themes of gardening that we overlaid on top of pastel striped elements, reminiscent of old wooden shutters. The outcome is a soft and versatile visual language that lands itself to multiple brand applications.

Overall, the brand created exudes a romantic and nostalgic vibe that reflects Someplace Green’s promise to bring back green spaces to the city, and particularly to the balconies of modern Lebanese buildings.

 

SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN
SOMEPLACE GREEN