Before starting our work, we carefully examine our client's business needs and expectations. We study the market and the competition, and aim to reach a clear understanding of the project at hand. From there, we start analyzing and fine-tuning the client's brief to determine the best way to move forward.

Each project begins with a systematic research process from which we gather valuable data and information that serve as the foundation and guidelines for the creation of the brand's visual identity and applications.

We work together with our clients to reach a common vision and a unified roadmap before initiating the following phases of the project.


The design expression is the sum of all the gathered information, research and analysis. We follow a structured and thoughtful design approach to consolidate the strategy and obtain the best output for our clients.

The design process includes the naming, the creation of the visual identity of the brand as well as the brand expression and brand elements that complete the logo to form a consistent and extensive brand experience.

This phase expands onto a set of palettes including colors and typefaces. We develop the brand into all kinds of deliverables including corporate identity, environmental branding, retail design, product development, packaging design and web design.


We provide a range of services that ensure the brand implementation is to the level of our standards and expectations. We coordinate with both clients and suppliers to reach a consistent application of the brand identity across all visual and verbal media.

Once the project is launched, we also make sure it's doing well in the market and presenting properly to its audience.

In addition, we initiate our clients to achieve internal brand alignment, to guide employees and partners to all become brand ambassadors and embody the brand culture.